Services
I offer my services in the form of phone calls, email and instant message conversations, face to face meetings, group classes, lectures and presentations to groups (including Q&A sessions).
Each client and each project is very different so it's hard to make a shopping list of services and prices with the notable exception of the$5 milkshake $250 cup of coffee. I encourage you to contact me so we can talk
specifically about your company or project.
Sample packages and presentations
This is by no way an exhaustive list but here a few general groups of folks who might find my services interesting and how I might be of help to them.
If Social Media is new to you I can
- teach you about blogs and blogging.
- teach you how RSS feeds, photo and video sharing and other tools can make you more productive.
- explain this whole "computing in the cloud" thing.
- show you how web based collaboration tools can streamline tasks and communications between your team.
- teach you to use social bookmarking to share and find relevant and targeted information.
- give you a crash course on social networking and specific social networks of interest to you, your business and your industry.
- teach your company or your non-profit why and how you can have more direct conversations with your customers and clients.
- explain why having more direct conversations with your customers is a very good and important thing.
I'll show you how things like blogs, podcasts, rss feeds, social networks, photo and video sharing, forums, wikis and many other methods of communication have the potential to enrich both your business and personal lives.
If you're familiar with Social Media and ready to take the next step I can
- help you learn from the successes and failures of other companies using Social Media.
- explore specific Social Media tools and projects of particular usefulness and interest to your company.
- investigate what kind of conversations are being had about your company and its products.
- help you develop editorial guidelines and comment policies for corporate Social Media efforts as well as policies and guidelines for employees personally participating in Social Media.
- work with you to develop a Social Media strategy based on your specific goals and needs.
- hold your hand as you take the leap into having more honest, direct conversations with your customers and listening to their feedback and ideas.
- be an advocate for your customers. Honestly tell you the good and the bad about existing and planned Social Media efforts from a customer's point of view.
- give your company a human voice.
- answer the questions "can we make people stop saying bad things about us on the internet?" and "can we delete negative comments people leave on our blog?"
I'll help you enter or go deeper into the Social Media space. I'll help you avoid the mistakes you can avoid, learn from and move on from mistakes you can't avoid and take advantages of the unique opportunities Social Media affords. I'll teach you about more tools and advanced techniques for using them and help you develop a big picture strategy for including Social Media as part of your customer service and communication initiatives.
If you're in PR or Marketing I can
- teach you why the way you're pitching bloggers is probably all wrong and warn you about how it's going to backfire on you.
- explain why the one way mode of communication you're used to doesn't fly anymore and why this is a good thing for you and your clients.
- help you avoid avoidable gaffes (I admit there are some unavoidable scenarios that I haven't yet imagined but if we work together we can step around many of the potential holes you might fall into) that so many marketers make when dealing with Social Media.
- explain why you should put more time into building relationships with bloggers and customers and less time into blast emailing, blind pitching and insincere marketing efforts.
Pitching products and story ideas to bloggers is very different than pitching newspapers. Blogs and other Social Media tools aren't the traditional media outlets you're used to working with. You can't approach them the same way you approach traditional media outlets and expect to find success.
Each client and each project is very different so it's hard to make a shopping list of services and prices with the notable exception of the
Sample packages and presentations
- Social Media Boot Camp: Get Up to Speed with 5 Core Social Media tools
- Social Media Toe Dipping: What is Social Media and how can it benefit my business?
- So Much to Do: Increasing Personal Productivity with Online Tools
- Smooth Collaborators: Improving communication and productivity of your team
- Make Them Stop Hating Us: Dealing with negative feedback online
- The Most Important Opportunity You're Ignoring: Building Your Personal Brand Online
- Rules of Engagement: Five Things Your Company Should Never Do
This is by no way an exhaustive list but here a few general groups of folks who might find my services interesting and how I might be of help to them.
If Social Media is new to you I can
- teach you about blogs and blogging.
- teach you how RSS feeds, photo and video sharing and other tools can make you more productive.
- explain this whole "computing in the cloud" thing.
- show you how web based collaboration tools can streamline tasks and communications between your team.
- teach you to use social bookmarking to share and find relevant and targeted information.
- give you a crash course on social networking and specific social networks of interest to you, your business and your industry.
- teach your company or your non-profit why and how you can have more direct conversations with your customers and clients.
- explain why having more direct conversations with your customers is a very good and important thing.
I'll show you how things like blogs, podcasts, rss feeds, social networks, photo and video sharing, forums, wikis and many other methods of communication have the potential to enrich both your business and personal lives.
If you're familiar with Social Media and ready to take the next step I can
- help you learn from the successes and failures of other companies using Social Media.
- explore specific Social Media tools and projects of particular usefulness and interest to your company.
- investigate what kind of conversations are being had about your company and its products.
- help you develop editorial guidelines and comment policies for corporate Social Media efforts as well as policies and guidelines for employees personally participating in Social Media.
- work with you to develop a Social Media strategy based on your specific goals and needs.
- hold your hand as you take the leap into having more honest, direct conversations with your customers and listening to their feedback and ideas.
- be an advocate for your customers. Honestly tell you the good and the bad about existing and planned Social Media efforts from a customer's point of view.
- give your company a human voice.
- answer the questions "can we make people stop saying bad things about us on the internet?" and "can we delete negative comments people leave on our blog?"
I'll help you enter or go deeper into the Social Media space. I'll help you avoid the mistakes you can avoid, learn from and move on from mistakes you can't avoid and take advantages of the unique opportunities Social Media affords. I'll teach you about more tools and advanced techniques for using them and help you develop a big picture strategy for including Social Media as part of your customer service and communication initiatives.
If you're in PR or Marketing I can
- teach you why the way you're pitching bloggers is probably all wrong and warn you about how it's going to backfire on you.
- explain why the one way mode of communication you're used to doesn't fly anymore and why this is a good thing for you and your clients.
- help you avoid avoidable gaffes (I admit there are some unavoidable scenarios that I haven't yet imagined but if we work together we can step around many of the potential holes you might fall into) that so many marketers make when dealing with Social Media.
- explain why you should put more time into building relationships with bloggers and customers and less time into blast emailing, blind pitching and insincere marketing efforts.
Pitching products and story ideas to bloggers is very different than pitching newspapers. Blogs and other Social Media tools aren't the traditional media outlets you're used to working with. You can't approach them the same way you approach traditional media outlets and expect to find success.
